Turning OPPO from Challenger to Unexpected Contender
Experiential Marketing & PR
Outthink
OPPO needed to position itself as an established challenger brand in the UK, a genuine alternative to Apple and Samsung, which required a rapid increase in brand awareness.
We worked with OPPO to understand and identify its audience of 'tech-savvy rebels’: an age-agnostic group who want a premium product at the cutting edge of tech. This led to our campaign platform, ‘The Unexpected Contender,’ positioning OPPO as a brand that consistently surprises and delights.
Outreach
Using impactful storytelling to connect emotionally with our tech-savvy rebels, we activated a series of big creative moments throughout the year – from ideation and prep to day-of execution. For Wimbledon, our integrated campaign built brand love and awareness through multi-venue, experiential entertainment, high-profile influencer partnerships, and clever storytelling. The launch of OPPO’s latest handset saw us create a high-tech, interactive pop-up and the brand’s first-ever bricks and mortar store, taking the brand to where their audiences work and play.
And in the day-to-day, we don’t rest either. We’ve executed mini-campaigns working with leading musicians like Tom Grennan telling the story of his personal musical journey, through to a London Fashion Week new-designers competition – marking OPPO as the perfect combination of form and function.
OUTLEAP
1000+
pieces of coverage in 2022, including global titles such as Monocle, Forbes, Mail Online, Guardian, BBC, Sky News and Wired
50k+
attendees of our real-world immersive lifestyle experience
400
OPPO stories in lifestyle media in 2022 from a standing start
#3
smartphone spot in the UK market