HubSpot — OUTLEAP

Taking HubSpot from globally recognized to locally relevant

Integrated Marketing

Outthink

HubSpot is one of the most widely recognized MarTech brands globally. But while it had amassed a sizable following from small businesses, its brand awareness among enterprise audiences was low. To win against established players, HubSpot needed to be seen as a credible CRM platform for enterprises, not just SMBs.

Our goal was to establish HubSpot as the champion for a new generation of enterprises. One that’s focused on reaching high-growth sustainably by being customer obsessed, relationship-led and committed to employee wellness.

Outreach

We launched Hubspot’s ‘We Believe in Unicorns’ integrated campaign to explore the appetite for growth among businesses — from the opportunities available to any hurdles they might encounter on the road to success. Using data-led thought leadership, strategic PR and a knock-out virtual event, we highlighted Hubspot’s role in supporting mid-sized businesses to get closer to their customers, achieve sustainable growth and reach their unicorn ambitions.

We followed a similar approach across UK + Australia, leaning in to HubSpot’s established customers for case studies and thought leadership that showed the power of the platform and HubSpot’s close alignment with mid-sized businesses.

“We Believe in Unicorns helped us put our stake in the ground with UK media and industry influencers, demonstrating our commitment towards helping scaling businesses reach their growth potential. Beyond the initial launch of the campaign, we’ve been able to drive continued momentum with UK media around core campaign topics – setting us up for success in the region.”

– HubSpot