Taking Workplace to the frontline
Integrated PR & Marketing
Outthink
Workplace needed to step out of the shadows of its consumer parent Meta to establish credibility with a global business audience – while facing skepticism around security practices.
Armed with extensive audience and competitor insight, we identified a corner in the market for Workplace to become known as THE collaboration platform to meet the needs of overlooked frontline workers – a whopping 80% of the workforce.
Outreach
We elevated stories from customers like Walmart, AstraZeneca and McDonald’s , while highlighting product innovations and partnerships. We created an annual report to explore and advocate for the needs of frontline workers. And when the pandemic hit, we positioned Workplace as an invaluable tool for remote and hybrid work by delivering global coverage in the likes of Fortune , BBC , Fast Company , City AM and Quartz.
But we didn’t stop at tech PR. We launched an integrated marketing campaign globally featuring a series of short films documenting Life on the Frontline with Virgin Atlantic and Royal Ambulance , demonstrating the impact of Workplace without showing the tech itself – a rarity in B2B storytelling.
“The team worked with us to create a positive, creative campaign to land this message across earned, paid and owned media. It’s helped position us as a leader in this space, aided our sales pipeline and most importantly, helped us shine a light on our customers’ frontline stories.”
– Director of Communications, Meta
OUTLEAP
400+
stories on the future of
work in the past two years
100+
stories from our annual research report over three years
100k+
organic social impressions for Life on the Frontline
