Achieving a $15B IPO with Freshworks
PR Campaign
Outthink
Business software company Freshworks sought to stand out in a noisy IPO market facing five other listings on the same day. The company had minimal hard news and overhauled its communications team six months before hitting the public markets.
We developed three core storylines to advance the company in its key markets of the US and APAC: the company’s multi-pronged product strategy focused on making products easy to use (and not bloated like legacy tech), its meteoric growth, and its torch-bearing status as the first Indian B2B SaaS company to go public in the US.
Outreach
In the months before the IPO, we re-introduced the company’s CEO to top-tier media around the world, including the Financial Times, CNN, the Wall Street Journal and Bloomberg. We released three survey reports, helping to raise Freshworks’s profile as a thought leader with unique insights on customer and employee experience needs and trends around AI and the pandemic. And we announced the CEO’s VC fund launch right before the quiet period started, cementing his reputation as an Indian SaaS champion.
In Australia, we built a thought leadership platform in the lead up to the IPO, using local Freshworks executives, momentum proof points and stand-out customers to showcase the power of its technology, and the company’s commitment to the region.
This aggressive global pre-IPO outreach strategy helped Freshworks stand out from five other IPOs on listing day. In Australia, the strategy helped Freshworks gain relevance in a parochial market due to strong tier-one relationships.
“Now, in a week packed with public offerings,
the Freshworks IPO is the most hotly anticipated.”
– Forbes
OUTLEAP
181
32
articles globally
media briefings
30%
bounce on listing day, leading to a $15B valuation
4.7b
impressions across nearly every top-tier outlet, including the Wall Street Journal, CNBC, Bloomberg, Forbes, TechCrunch, CNN and the Australian
Finalists Capital
Markets Communications
